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Linkedin’s latest update allows you to add a new #OpenToWork photo frame to your profile picture to let companies and recruiters know, at a glance, that you are looking for opportunities. It works in a similar way to Facebook’s temporary profile photos.
The new Linkedin photo frame adds a green circle with #OpenToWork on the bottom left side, over the top of your usual profile picture.
As a lawyer looking for a new role on LinkedIn you can set your profile preferences in such a way as to alert recruitment consultants and talent acquisition teams, using premium Linkedin Recruiter accounts to filter potential candidates by their availability.
The new feature gives helps you to stand out, not only to professional recruiters, but also to people with standard Linkedin accounts. This is because you can choose to “Share with all Linkedin members” and not just recruiters. That way, the new #OpenToWork photo frame will be applied to your main profile photo, and not just how your profile is perceived by recruiters using premium Linkedin Recruiter accounts.
LinkedIn has been sending out emails with information on how to set your #OpenToWork photo frame. So, if you’re a lawyer who finds yourself urgently looking, you can now add the #OpenToWork photo frame and share your job preferences with the LinkedIn community at large to receive wider support.’
Previously, users have had to insert phrases into their profile summaries, which have limits on the number of characters used. So this is now an alternative, which is much more likely to get noticed.
Given the unpredictable nature of the Covid-19 pandemic, and the effect it is having on the legal profession and legal recruitment, this is a useful feature for LinkedIn to have introduced, which will hopefully have a positive impact.
To enable or manage the #OpenToWork feature, head over to Linkedin’s help page.
For further advice on the in-house legal job market in the UK and other ways to optimise your Linkedin profile, please drop me a line.
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